Free tools
Run your own numbers. No sign-up, no catch.
The same maths we run in audits, free to use. If the numbers worry you, the free audit finds the real figure from your actual settlement files.
What retained costs are tied to my RTO shipments?
- What you need
- Dispatched shipments and the RTO rate for the same resolved cohort, plus average net forward and return freight, consumed packaging and handling, other retained fees, and inventory write-off per RTO. Starting values are illustrative; run COD and prepaid separately.
- Worked example
- Illustrative only: 500 dispatches at 20% RTO means 100 returns. At ₹60 net forward freight, ₹40 return freight and ₹10 packaging per RTO, with zero other fees and write-offs, retained cost is ₹11,000 for the selected period. Replace all inputs with verified records.
- What to do with it
- See freight, handling, other fees and write-offs separately. Missed revenue and resellable inventory are not added as losses. Use the companion guide to select a cohort, reconcile credits and test one targeted delivery intervention.
After the marketplace takes its cut, what actually reaches me?
- What you need
- Your selling price, your category (which sets a typical commission you can override), your shipping charge and your product cost. Four numbers, all of which you already know.
- Worked example
- A ₹799 product in a 16% category: ₹128 commission, ₹25 closing fee, ₹65 shipping and ₹39 GST on those fees. The marketplace pays out ₹542. Take off ₹300 of product cost and you keep ₹242 — 30% of the price on the label.
- What to do with it
- Run it on your best seller and your worst. The gap between what a price looks like and what it pays is where pricing decisions actually get made — and it is the number to have in front of you before you agree to a discount or a festival deal.
At my current ACOS, am I actually making money on advertised orders?
- What you need
- Selling price, product cost, marketplace fee percentage, shipping, and your current ACOS from the ads console. Note that ACOS above 100% is a real situation, so the field is deliberately not capped.
- Worked example
- The same ₹799 product: ₹257 in fees, ₹300 in product cost, leaving ₹242 before advertising. At 25% ACOS the ads take ₹200 — so you keep ₹42 an order. Your break-even ACOS is 30.3%, which means five points of drift turns a thin profit into a loss.
- What to do with it
- Break-even ACOS is the number to write down. Above it you are buying orders at a loss, however good the ROAS looks. Below it you have room — and knowing the exact figure is what turns bid decisions from guesswork into arithmetic.
Why these are free, and what they can't do
These are the same calculations we run at the start of an audit, with the assumptions written out on each page so you can check our working. They take no account access, ask for nothing, and the result appears before we offer to send you a copy.
What they cannot do is read your account. Every figure here is an estimate built from typical rates, and typical rates are wrong for somebody — the categories vary, the programmes vary, and marketplaces revise them. The number that matters is the one in your own settlement files, which is what the free diagnosis reads.