Playbooks

Learn what nobody profits from telling you.

Practical, no-jargon guides for Indian marketplace sellers — the same explanations we give clients, published free.

Settlements · Reconciliation

How to read your Amazon settlement report (and find the money in it)

Most sellers never open the settlement file — which is exactly where 2–5% of revenue quietly leaks. A line-by-line walkthrough.

2 Aug 2026

Start here · Marketplaces

Amazon vs Flipkart vs Myntra: where should a new seller start?

Fees, buyer behaviour, RTO risk and category fit — an honest comparison for your first marketplace, with real trade-offs instead of hype.

2 Aug 2026

Agencies · Money

What an e-commerce agency actually costs in India

Retainers, commissions, hidden charges — and the questions that expose them. How to evaluate scope, accountability and value before choosing an ecommerce agency.

2 Aug 2026

GST · Start here

GST and TCS for new marketplace sellers: the no-jargon guide

What you must register, what the marketplaces deduct, and how to claim your TCS credits — explained for first-time sellers.

2 Aug 2026

RTO · Returns

What RTO really costs you — and how to cut it

Return-to-origin is the number-one profit killer for Indian marketplace sellers. Here's the real per-order maths, and the checks that actually reduce it.

2 Aug 2026