Service
Unit Economics & Audits
True COGS, real marketplace fees, shipping, returns and ads — computed per SKU per platform. Many sellers discover some of their best-selling products lose money; better to know than to scale a loss.
Sound familiar?
- Best-sellers that quietly lose money on every order.
- Pricing decisions made on gut feel against fee structures that changed last quarter.
- Cash stuck in slow SKUs while winners go out of stock.
Quick answer
A unit-economics audit establishes what an Indian marketplace seller actually keeps per unit sold, on each platform — after commission, fulfilment, payment gateway, freight, returns, RTO and advertising. Steps Ecommerce builds this per SKU and variant, which is what shows a seller which products to scale and which are quietly funded by the winners.
What's included
Done for you — not a to-do list.
- Per-SKU, per-platform profitability model (CM1/CM2)
- Fee, shipping and return cost breakdowns from your real data
- Pricing and discontinue/scale recommendations
- Days-of-stock and cash-cycle view
How it works
The process, step by step.
- 01
Ingest
Your sales, fee and cost data — real numbers, not estimates.
- 02
Model
Every SKU's true margin on every platform.
- 03
Decide
Clear calls: reprice, push, fix or drop — with the maths attached.
Useful alongside this
Not sure this is the right starting point? See how the services fit together →
Start with the diagnosis
Find the constraint first. Then decide what to fix.
No package pitch before we understand the account. The diagnosis shows you the evidence — the scope comes after, in writing.